Wow, it's getting deep as everyone wants to brand location-based services. This
article (in GovTech) on a AAA/Motorola app drove it home to me.
The Motorola MOTORAZR 2 V9m phone equipped with AAA Mobile, gives users turn-by-turn audio navigation and visual route maps. Powered by Networks in Motion, the AAA Mobile application is available on several GPS-enabled cell phones and smartphones via Verizon Wireless, Sprint and Alltel.
So, Motorola wants its name on a cool phone with a cool app. AAA wants its name on the app. NIM wants to be the technology provider. Oh, and NIM white labels deCarta's services. This is going way beyond the days of Intel inside!
