That's it's latest offering.
Mashable explores it and it's a bit more than that - more like Yahoo! Pipes to me. If you want a map on your app you add a single tag to create it an pop it onto the dashboard.
Most interesting is Adam Ostrow's take on Salesforce.com, an actual company that makes actual money, in contrast to the many, well free toys.
Is it just me, or do the announcements we hear from Salesforce seem to just make a lot more sense than a lot of the tie-ups we hear about on the consumer side of the Web? Last month, the company announced a deal with Google to launch Salesforce for Google Apps, and from what I’ve seen in my brief tour of Visualforce, we’re about to see a lot of really useful applications being cranked out by developers in the Salesforce community. It certainly adds more credence to the theory that Facebook apps are just for fun.