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Tuesday, May 6. 2008

Loopt and privacy, market and future plans

Social Networking

E-Commerce Times interviews Brian Knapp, VP of Corporate Communications for Loopt, a carrier-based location-enabled social networking offering. Tidbits of note:

- targeting students/young urban professionals (those tuned in to "happy hour")
- no business users to date (save for non-biz use)
- working with many orgs to offer much privacy support
- differentiators: carrier-centric, automatically updates locations
- futures: current Facebook app, BlackBerry version coming, "excited" about iPhone potential

- MacNewsWorld

Posted by Adena Schutzberg in Social Networking at 06:52 | Comments (0) | Trackbacks (0) | Bookmark and Share

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