Friday, April 11. 2008

UPS Store "Advertises" on Weather Channel Interactive Maps

Why the quotes? It just doesn't seem that effective to me. Here's the deal: go to the interactive weather maps on The Weather Channel site. Zoom in to to your geography (the maps are from Microsoft's Virtual Earth) to see the weather. Oh, and if you see it, on the bottom of the map, below the various search tools is a check box to run on UPS Store locations. It's comparable to the Holiday Inn check box found below MapQuest maps. The former I don't expect to be checked too often; the latter I've checked myself on occasion.

An amusing detail: when you click on a UPS Store location you get the address and of course, the weather at that point. Finally, had I not read the PR copy, I'd have ignored the giant green UPS Store ad that sat alongside the map. I guess I was too focused on the map!

- press release

Posted by Adena Schutzberg at 07:07 | Comments (0) | Trackbacks (0) |

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