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Wednesday, April 2. 2008

NAVTEQ LBS Challenge Notes

LBS CTIA
George Filley of NAVTEQ notes the following facts in his opening statements at the LBS Challenge in Las Vegas at CTIA to provide a view of the current LBS marketplace:
  • Surpassed 10 million milestone in downloads of LBS services
  • Carriers are getting into the game
  • CDMA devices are 94% GPS-enabled; GSM devices are getting there
  • Applications for mobile navigation is going below $9/month.
  • Critical mass momentum around open access and potential it holds for developers
  • Applications are reflecting the livestyles of consumers
  • Only 3% of LBS subscribers only using LBS applications but growth will be driven by carriers that must increase the marketing they are doing and including LBS as a portfolio of serivces that they offer.
  • LBS must see continued innovation
Posted by Joe Francica in LBS, CTIA at 17:09 | Comments (0)

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