Tuesday, April 1. 2008

Blue Dasher Offers Differentiators on Street Level Photography

Blue Dasher came out with announcement today about their new street level photography. I see Blue Dasher distancing itself from other immersive technologies in three areas:

Density of photos. For the applications we might perceive today, I see the 1 photo/10 ft. as a benefit to realtors and prospective real estate buyers who are seeking as much information as possible and giving better "surround-view" perspectives. I could also see a 3D application in the future. But in general, although it looks like unnecessary oversampling, the data is there for other opportunistic applications.

Contextual Advertising. Need an ad placed in the 4500 block of Main Street? No problem. 7-Eleven needs a virtual billboard ad 1000 feet ahead of every c-store? No problem. I like the ability to place an ad wherever you want. It could be a boon for hyper-local ad placement. And ad agencies are probably salivating on placing virtual ads on the back of buses.

Posted by Joe Francica in LBS at 09:35 | Comments (0) | Trackbacks (0) |

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