Monday, March 17. 2008

CBS Offers Local News to Local Bloggers

The goal is to get more eyeballs on the U.S. television network's local news content. CBS will allow bloggers and hyperlocal news websites to offer up video on their sites, along with ads. The hosting sites get a cut of the ad revenue. Three sites have signed up thus far - all all Boston focused. Their links open a new window to show video or articles from WBZ TV's website. It's unclear if the ads will necessarily be local, but you'd think they would. On the three sites banner ads accompanied the "box" of local news links. Then when you click through, you see more ads.

I wonder if the content is tagged further than "WBZ offers Boston news," so hyperlocal sites can say put it on the map? I'm thinking specifically of EveryBlock as I pose that question.

Here are the local stations CBS owns that provide content.

-Silicon Insider

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