Close

Close
Calendar
Back July '09 Forward
Mon Tue Wed Thu Fri Sat Sun
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    
Syndicate This Blog
Top Referers
www.thegisforum.com (58)
atlas.ca.gov (45)
planetgs.com (29)
friendfeed.com (21)
www.atlas.ca.gov (21)
Special Announcement
Our Points
Wednesday, February 27. 2008

Quote of the Week

A researcher at Chrysler told me that navigational systems in cars have an 80%-20% rule, only it's more like 95%-5%. 95% of the time gps is used by 5% of the people, and the majority of those folks are salesmen, and on the road most of the time. 95% of the time we get into our car, we know how to get to where we are going, and don't need directions. This may be changing as features like "best route" and "congestion avoidance" are added, but still seems to ring true.


- Leslie Rule writing at Media Shift Idea Lab (a PBS blog)

Posted by Adena Schutzberg in Satellite Navigation at 08:08 | Comments (3) | Trackbacks (0)

Trackbacks
Trackback specific URI for this entry

No Trackbacks

Comments
Display comments as (Linear | Threaded)

Adena,

Do you think there is a difference in this ratio of 95-5 between North America and Europe?

Do we know if those numbers are really "Chrysler"/North America or numbers we can apply to the entire industry whatever the brand/geography?

Thanks.
#1 Luc Vaillancourt (Link) on 2008-02-27 09:18 (Reply)
Luc,

I really can't speculate as I'm not too familiar with European habits. I have no further information on the quote. Perhaps you can contact the writer? (see source in the post).

Adena
#2 Adena Schutzberg (Link) on 2008-02-27 12:57 (Reply)
Ahhh, yes.

The real story about location services.

From a Chrysler exec, no less.
#3 Archie Belaney on 2008-02-27 17:56 (Reply)

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications

To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.
CAPTCHA
    
  
 
Advertisers
Polls
What's your preferred format for electronic publications?
HMTL
PDF
FlipBook (or equivalent)
something else

Archives
Comments
Adena Schutzberg about Everyblock Source Code Now Available
July 3
Regina McCombs at Poynter.org offers an [...]


Ed Gillespie about New Map Puts Geography in the Curriculum
July 2
A good reminder that location [...]


eSalesData about Citysearch wants you to know...
July 1
What kind of features you are looking [...]


Archie Belaney about Update: TN GISers Praised for Helping FBI
July 1
Further input, correcting my own [...]


Archie Belaney about Update: TN GISers Praised for Helping FBI
June 30
Mike, check your facts.

Download the [...]


Mike about Update: TN GISers Praised for Helping FBI
June 30
Umm, you don't know what you are talking [...]


Jarlath O'Neil-Dunne about Update: TN GISers Praised for Helping FBI
June 27
Seems like this is the way things should [...]


Amazon Recommendations