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Our Points
Wednesday, February 27. 2008

Quote of the Week

A researcher at Chrysler told me that navigational systems in cars have an 80%-20% rule, only it's more like 95%-5%. 95% of the time gps is used by 5% of the people, and the majority of those folks are salesmen, and on the road most of the time. 95% of the time we get into our car, we know how to get to where we are going, and don't need directions. This may be changing as features like "best route" and "congestion avoidance" are added, but still seems to ring true.


- Leslie Rule writing at Media Shift Idea Lab (a PBS blog)

Posted by Adena Schutzberg in Satellite Navigation at 08:08 | Comments (3) | Trackbacks (0)

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Adena,

Do you think there is a difference in this ratio of 95-5 between North America and Europe?

Do we know if those numbers are really "Chrysler"/North America or numbers we can apply to the entire industry whatever the brand/geography?

Thanks.
#1 Luc Vaillancourt (Link) on 2008-02-27 09:18 (Reply)
Luc,

I really can't speculate as I'm not too familiar with European habits. I have no further information on the quote. Perhaps you can contact the writer? (see source in the post).

Adena
#2 Adena Schutzberg (Link) on 2008-02-27 12:57 (Reply)
Ahhh, yes.

The real story about location services.

From a Chrysler exec, no less.
#3 Archie Belaney on 2008-02-27 17:56 (Reply)

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