The press release notes the company will sponsor Slipstream Sports LLC, "an elite cycling team that prides itself on using talent, training and technology in taking on the world's best competition." With many Olympic hopefuls, dedication to using technology and lots of drug testing, the team may be the only U.S. team at the Tour de France this year. It's a good tie in for Garmin: cyclists will use it's Edge on their bikes and support vehicles will sport the Nuvi. I'll note very low penetration of GPS devices in my recreational cycling club; perhaps this'll help.