Harman International (HAR), the makers for premium audio equipment (Harmon Kardon), took at 37% wallop to their stock price today because it slashed its fiscal 2008 earnings guidance citing recent "significant pricing pressure" on in-car GPS devices, according to the Wall Street Journal. Its portable navigation devices (PND) sell in the $200-$350 range but I've never reviewed one nor have seen reviews of these units. I've only associated Harman Kardon with great audio...not PNDs. Now that every electronics manufacturer is jumping into the fray, it is not surprising to see a shake out among those offering the units which are sure to incur ever increasing price  pressure. However, Garmin (GRMN) seems unfazed by the blood bath it and other PND manufacturers are taking in the stock market (its stock price has fallen from a high of $120 to $70 at today's close) by going upscale and announcing the nuvi 880 for about $1000. That's a tough sell in a marketing looking for cheaper devices.