You've likely seen the billboards from AT&T that create new place names from several existing ones. I misclicked on a site and found myself on the "do it yourself" version of that ad. I keyed in Somerville, Melrose and Chicago and was told I live in Somrosago. I chose a "motto" and viola, AT&T put together a t-shirt/mug/bag or sticker I could actually purchase for the Somrosago Diner with the slogan "no shirt, no service." I guess no shoes is ok in that geography...

This is all very cute, but what's the point of the ads? Oh, right, the AT&T network goes where you do, everywhere is home, maybe even: "geography doesn't matter."

Adweek reports: "The main objective of the campaign, however, is to build engagement with users through a fun experience, said Wendy Clark, svp of advertising at AT&T." Oh, and yes, apparently they are selling thousands of shirts...

- AT&T "Where do you live?"