Wednesday, November 28. 2007

Study: Garmin Tops Discussion/Sentiment for Consumers

The Crave Blog at c|net shares the details of survey that puts Garmin at #1 in the GPS lovefest.

The study by marketing research firm BrandIntel reveals that Garmin is the most discussed portable navigation system (on blogs, consumer sites, etc.) and holds the best overall sentiment score with consumers, though not by in that arena.

Based on an analysis of search results from "online consumer communities" (i.e., blogs, forums, and so forth) across the Web during July 2006 to August 2007, BrandIntel's GPS Navigation Systems Report found that Garmin made up 42 percent of the 7,000 consumer mentions, while TomTom was a distant second with 15 percent. Magellan garnered 13 percent of the results; Mio had 10 percent; Lowrance scored 5 percent; and 12 percent went to other vendors. However, the competition gets fierce when it comes to customer sentiment scores. Once again, Garmin took top honors with a 3.9, while Magellan, Mio, Lowrance, and TomTom were all close with scores of 3.7, 3.6, 3.6, and 3.5, respectively.

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