Steve Ballmer, CEO of Microsoft, addressed the attendees of CTIA this morning by providing his vision of mobility. He believes that the phone has a unique role. A while the PC is the most powerful device, the phone is obvioulsy the most mobile. He believes that MSFT has to provide applications for the time in which a single mobile device services both professional and personal styles and that his company not only must provide those kinds of applications but the platforms which support them as well. He also discussed his view of the computing world which he believes is broken into four areas:
1. Thick clients
2. Big servers and thin clients
3. Online computing
4. The world of devices
“We have to meld these models of computing into one. And we have to bring together the business models in ways that are acceptable...If we want innovation to proceed, we have to meld and weave those business models together."
