Friday, October 12. 2007

Our first social media release

It's official: yesterday Directions Media received its first social media release. (It's posted here.) I follow media trends but I had to look up what that is. Basically, it's a press release in bullet or other structured form. It may include "hipper" links than regular releases including access to podcasts, graphics, etc. The idea, as I understand it, is to provide journalists a better list of resources to use in crafting an article. (see more on SMRs here)

Once upon a time a press release was designed to do just that: to prompt journalists to write about the topic. What's happened, of course, is that now press releases are published (typically with full text on the Web) directly to readers. Some members of the media use press releases to guide their coverage; others do not.

So, what are we to do with social media releases? While the format is different from a press release, a social network release is essentially the same thing: it's an organization telling journalists/bloggers/etc. that they'd like that group to tell you the reader the story. For that reason, Directions Media will treat them just like press releases: they can be posted directly to our website via this form (registration required). Readers can find both types of releases in our daily newsletter, on the front page of Directions Magazine and via RSS feed.

Posted by Adena Schutzberg in Directions Magazine at 13:07 | Comments (4) | Trackbacks (0) |

Comments

Display comments as (Linear | Threaded)

huh.. I must be missing something because this doesn't seem to be any different than any other release.. what makes it a "social media release" I got that also and it was merely a status update from geocommons on new features.. this is nothing new and something that twitter, platial and many others frrequently do. I don't get it... or are you simply jumping on the social media bandwagon?? confused!

#1 glenn (Link) on 2007-10-13 09:07 (Reply)

agree with glenn. adena, you should check out ford's smr which was done via social media group. it's fabulous!

#1.1 san on 2007-10-14 20:09 (Reply)

I guess the real question is are these newfangled releases more effective than regular press releases.I can say this was the first I heard of FortiusOne's "announcement." And, this post was the first I heard of "social media releases." Oh, and San, please provide a URL if the Ford one is such a great example!

#2 John Prine (Link) on 2007-10-15 05:47 (Reply)

Here you go:

http://media.ford.com/products/focus08/index.html

#3 Atanas Entchev (Link) on 2007-10-15 10:47 (Reply)

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]#1: glenn on 2007-10-13 09:07   #1.1: san on 2007-10-14 20:09 #2: John Prine on 2007-10-15 05:47 #3: Atanas Entchev on 2007-10-15 10:47
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry