Thursday, October 4. 2007

Gartner Analysis of Nokia Deal: Disruption

The acquisition will create a highly disruptive environment that will threaten the value proposition of vehicle-embedded navigation systems and personal navigation devices (PNDs) alike. Nokia not only will be able to offer the same features on cell phones, but is now in a position to foster many innovation solutions, including the blending of traffic information, location-based information and perhaps even advertising to redefine business models for the navigation space. Going forward, navigation will become a service available on multiple technology platforms, especially cell phones.

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