Friday, March 23. 2007

Immersive Coy on New Licensee, Really wants Google

Calgary's Immersive Media is the company with the cameras that capture data on all sides and includes location data. The first customer? The military. Now, the company is doing lots of homeland security sort of things, but is eyeing other sectors. Today's article in Canada's Business Edge picks at a relationship with Google and cites a customer about whom we'll know soon.

He [[Immersive CEO Myles McGovern] says the IMC's technology would be a natural fit for Google Earth, which currently only allows you to zoom in on cities from above.

"If they have New York City or Chicago captured, then it makes sense to make it available through Google Earth. That allows you to distribute it easily, and Google has hundreds of millions of users that you can spread the cost over."

McGovern agrees that licensing the company's "GeoImmersive Imagery" collection is the way to go, and notes that on Jan. 9, the company announced a multi-year agreement with a major corporate customer to license a substantial portion of the GeoImmersive image inventory.

Pressed for the name of that customer, McGovern remains coy, saying he doesn't want to steal the other company's thunder. But he expects that announcement within the next 90 days.

Posted by Adena Schutzberg in Google at 09:27 | Comments (0) | Trackbacks (0) |

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