This week's issue of InformationWeek has an article called "Maps Meet Mashups." It's a fantastic review of how mashups have or have not infiltrated down to business users. One statisitic quoted in the article hit home particularly: "But full-blown location mashups created by businesses aren't that common. In a recent survey of 250 business technology professionals by InformationWeek, only 7% of respondents said their companies widely use mashup tools. 'Businesses have bigger priorities at the moment than worrying how to mash up logistical data or workforce information into a mapping app,' says Matt Brown, an analyst at Forrester Research." These are exactly the issues we are trying to raise at Location Intelligence 2007. Hopefully the mainstream business execs will wake up to the potential of mapping technology soon...it can be a competitive advantage that many are already using such as the companies mentioned in the article like Starbucks, UPS, Ford, GM, Target, etc.