Wednesday, January 10. 2007

Paying to be On the Map

This has been coming for a while, though I was unclear on how it would be done. This somewhat cryptic press release from NAVTEQ last November was the first I saw of it: "New Service Allows Merchants to Directly Access the Widely Used NAVTEQ® Map." It announced

a new service called NAVTEQ Direct Access™ that allows retailers to accurately and comprehensively include all their locations in the NAVTEQ® digital map used by millions of location-enabled consumers around the world every day.

Bank of America Corp., metro Orlando's second-largest financial institution, hired Tele Atlas to make branch locations available via automobile navigation systems and mobile and wireless global positioning devices.

Financial terms of the agreement weren't disclosed.

Posted by Adena Schutzberg at 06:19 | Comment (1) | Trackbacks (0) |

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This is EVERY interesting. I hope it does not change the map from User Focus to Business Focus.

#1 Glenn Graham (Link) on 2007-01-10 10:04 (Reply)

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