Wednesday, January 10. 2007

Paying to be On the Map

This has been coming for a while, though I was unclear on how it would be done. This somewhat cryptic press release from NAVTEQ last November was the first I saw of it: "New Service Allows Merchants to Directly Access the Widely Used NAVTEQ® Map." It announced

a new service called NAVTEQ Direct Access™ that allows retailers to accurately and comprehensively include all their locations in the NAVTEQ® digital map used by millions of location-enabled consumers around the world every day.

Bank of America Corp., metro Orlando's second-largest financial institution, hired Tele Atlas to make branch locations available via automobile navigation systems and mobile and wireless global positioning devices.

Financial terms of the agreement weren't disclosed.

Comments

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This is EVERY interesting. I hope it does not change the map from User Focus to Business Focus.

#1 Glenn Graham (Link) on 2007-01-10 10:04 (Reply)

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