Tuesday, January 9. 2007

Fed UC: Hottest Thing on the Floor

I'd heard of GCS Research, or thought I had, but when Tyler Otto, a salesperson told me about it GeoMarc technology I realized I didn't know the company - or the product. GeoMarc is technology to embed information in the pixels of an image, an invisible "watermark." What sort of information? Ownership information to track use of rights restricted imagery. Links to external documents that store say the different image manipulations the image has been through.

And, get this, the "watermark" stays with the image even if its converted to another form or printed and scanned back in!

The technology is actually a few years old, but is just out in its second (more mature) release.

Posted by Adena Schutzberg in ESRI Fed UC 07 at 21:48 | Comments (0) | Trackbacks (0) |

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