Thursday, November 16. 2006

TAPC - TomTom and the Future

Jocelyn Vigreux, of TomTom highlighted that "To TomTom" is now in the Dutch dictionary. That shows that navigation, and certainly TomTom, have "made it." His discussion however seemed a bit defensive to me. He agreed that maps would be on all phones, but that there was still quite a long time for a market for in-car navigation systems.

The future, he argues is about content, specifically traffic content. We've underdelivered he suggests; we don't yet have real time, all roads, 24x7, predictive and reliable traffic information. (Recall: NAVTEQ just recently announced the acquisition of Traffic.com). The future is also about personalization, again that intimate relation to the mobile device.

Update:The folks from TomTom suggested to me after reading this that the the goal was not be defensive, but to say how the two solutions in car nav and mobile nav will work together, but at different times for different purposes. The company feels that for some years the two will coexist, afterward? Who knows. I also learned that TomTom offers a phone-based solution.

Posted by Adena Schutzberg in TAPC06 at 13:33 | Comments (0) | Trackbacks (0) |

Comments

Display comments as (Linear | Threaded)

No comments

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry