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Friday, November 10. 2006

Virtual Earth 3D Futures

Forbes looks at the Microsoft/Google race and offers this tidbit about VE3D's future:

Fifteen cities already are searchable online. Microsoft will drop ads into the maps on computer-generated billboards. You'll be able to type "Starbucks (nasdaq: SBUX - news - people )" on your mobile while standing in San Francisco's Union Square and get a 3-D map guiding you to the nearest one. Microsoft acquired some of this technology in May when it bought videogame ad-broker Massive Entertainment.

While we keep looking at the mapping, we need to remember that the money comes from the advertising, not the mapping per se.

Posted by Adena Schutzberg at 08:28 | Comments (0) | Trackbacks (0) | Bookmark and Share

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