On Wednesday, Qualcomm announced that one of its subsidiaries, Qualcomm Technologies, Inc., will form a separate company, along with other investors, to focus on location technology. The new company will assume the name of its flagship location and "proximity" platform, Gimbal, to become Gimbal, Inc. From the press release:
"Enabling proximal, contextually relevant experiences is an important element of our vision to bridge the digital and physical worlds across retailing, advertising, social networking and other use cases, and Gimbal, Inc. is well positioned to continue to drive industry leadership," said Derek Aberle, President of Qualcomm Incorporated. "Qualcomm often serves as a catalyst for creating businesses and technology that enable new and unique user experiences. We look forward to seeing the Gimbal platform continue to flourish and drive the vision we have created - now as an independent entity."
Ostensibly, Gimbal, Inc., was formed to focus on the retail market where interest has grown in the usage of location-based adertising and indoor location positioning support loyalty programs and to drive in-store sales. Again, from the release:
Gimbal includes support for geofencing and proximity beacons as well as an intuitive SDK for iOS and Android that enables brands, retailers and others to engage consumers with relevant, timely and personalized communications.
This is a significant announcement from one of the leading chipset manufacturers in mobile handset technology. It is recognition that proximity analysis and the ability to communicate within a hyper-local environment is in demand by those developing mobile applications and from the brick and mortar retailers.
by Joe Francica on 05/01 at 07:26 PM |
Teaching and Learning Resources and Ideas
HistoryPin in the Classroom
Dr. Aaron Cowan’s history course at Slippery Rock University uses HistoryPin as the platform to publish student collected historical images of the county. This is a great way to inject spatial literacy and historical research methods into an authentic experience for students. The student's work is here.
UArk Makes CORONA Data Explorable and Usable
Remember CORONA? It's the United States’ first photographic spy satellite mission, in operation from 1960-1972. The images were unclassified in 1995, but are rather hard to use. But now, the University of Arkansas has orthorectified the images, made them searchable and provided them for download at the CORONA Atlas. The imagery is valuable in a number of areas, notably archeology. It's also a great chance to teach students about the early days of remote sensing.
Visioning GIScience Education
Matt Wilson recaps a panel session at the AAG meeting last month titled Visioning GIScience Education. Among the topics:
- emerging curricula in online and open-sourced cartography and GIS,
- opportunities and costs associated with GIScience MOOCs,
- shifting compositions of faculties and departments of geography,
- tensions in the training and development of undergraduate and postgraduate learners,
- implications for 'relevance' and 'utility' amid increasingly student-funded higher education, and
- the role/responsibility of GIScience in rebuilding an enlarged and significant public image of Geography and geographic literacy and education in North America (and beyond).
by Adena Schutzberg on 05/01 at 05:49 AM |