Apple confirmed to Jessica E. Lessin that it acquired Embark Inc., "a small Silicon Valley upstart that builds free transit apps to help smartphone users navigate public transportation."
I've never heard of Embark. Back in July Apple acquired HopStop, which also offers public transit navigation solutions.
- JessicaLessin (former Wall Street Journal reporter and editor) via @TonyDieste
by Adena Schutzberg on 08/22 at 02:34 PM |
The UK's Department for Transport has partnered with BlisMedia to send ads regarding drinking and driving to cell phones of males between 18 and 29-years-old when they are in a bar to raise awareness of its Think! drunk drive initiative. The ads are restricted to busy times for such behav 6pm to 11pm on Fridays and Saturdays.
Why the focuseed effort? Perhaps due to the UK's Advertising Association blaming an increase in drunk driving deaths on cuts in government ad spending.
The ads run through the end of August.
- Marketing Magazine
by Adena Schutzberg on 08/22 at 05:32 AM |
Street Fight asked experts (among them reps frm ByteLight and Esri) to detail how retails establishments that plan to use indoor location technology to track customers can avoid privacy issues. The six suggestions:
1. Require customers to opt-in, rather than opting-out. “
2. Don’t save personal information.
3. Post in-store signage.
4. Make consumer choices permanent.
5. There’s no such thing as a free lunch.
6. Follow the core pillars of privacy management.
- Street Fight
by Adena Schutzberg on 08/22 at 05:17 AM |
GEO-Jobe announced the release of Web Maps for WordPress. To be clear, the free or fee versions are both designed to easily embed maps from ArcGIS Online into Wordpress blog posts. The app adds an "Add a Map" button, which works like the "Add Media" button.
One key difference between them: the free one is for public accounts and the paid one ($500 one time fee) for organizational accounts. Further details here.
- Wordpress Plug-in Blog via @gletham
by Adena Schutzberg on 08/22 at 03:25 AM |