The new feature for end-users was introduced Thursday to those who pay for these ads: Adwords customers.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your account.
- Inside Adwords Blog
by Adena Schutzberg on 08/09 at 05:28 AM |
Ellis says because it's so difficult to send the county's G.I.S. information to Google or Yahoo maps, no first responder should ever use a commercial navigation system during an emergency.
Williamson County, IL Commissioner Ron Ellis explains why first responders should use the county GIS and not a commercial nationwide GPS solution to find and navigate to incidents.
by Adena Schutzberg on 08/09 at 04:09 AM |
The report, titled Landsat and Beyond: Sustaining and Enhancing the Nation's Land Imaging Program, was authored by Committee on Implementation of a Sustained Land Imaging Program; Space Studies Board; Division on Engineering and Physical Sciences; National Research Council. It is available free in electronic form from the National Academies Press and is in pre-publication.
The authors note that while the U.S. pioneered land imaging, other countries are now ahead of us. Futher, "the economic, intrinsic, and scientific benefits to the United States of Landsat imagery far exceed the investment in the system."
The main recommendation is the establishment of a sustained land imaging program enabled by an overarching national strategy and long-term commitment, with defined program requirements, management responsibilities, and persistent funding.
- Environmental News Service
by Adena Schutzberg on 08/09 at 03:15 AM |