Esri announced new develper options for ArcGIS Online last week. This week there is an official blog post inviting developers to try ArcGIS Online to develop, test and ultimately deploy solutions. I expect an expanded (outside Esri/geocommunity) marketing push will come in the coming weeks and months. (Update: And, that's noted in the press release which appeared later in the day: "Free Development and Testing Plan Offers Preview of Larger Initiative Slated for Fall 2013")
developers can use the dev account for as long as the need (must be active) and pay nothing (and get no sales calls) except for credits about 50
developers can share solutions by upgrading to a paid subscription starting at $20/month
Esri is touting these new features:
Feature Service Support
- ArcGIS Blog
by Adena Schutzberg on 08/02 at 08:25 AM |
Business Insider offers the most effective mobile ad techniques as part of a tease to sign up for a free trial of its Business Intelligence service, to download a longer report. You can download that report from the source, free, without signing up for anything. CTR = click through rate.The data is from Verve Mobile from 2012.
Geo-aware ads are sort of like personalized ads powered by location data. The message contained in the ad changes based on a user's positioning. For example, if a user is very close to a car dealership, she may be urged to come in for a specific sale, but if she's relatively far away, she may simply be educated about the dealer's inventory. Verve found Geo-aware ads to have the highest CTR at 1%.
Geo-fenced ads involves targeting all users within a set distance from a business with the same advertising message. They had the second best CTR at .92%
DMA (Designated Market Area), City-based, and postal code location-based targeting are variations on the geo-fence.There are 44,000 postal codes — known as zip codes — in the United States, which makes them a fairly fine-tuned, neighborhood-level targeting tool. These forms of targeting performed next best, coming in with .74%-.89% CTRs.
Audience: Location data can be paired with anonymous data on demographics, purchase intent, or other behavioral data to reach desirable audience clusters near a given location. This type of targeting was among the least effective, with a .68% CTR.
- Business Insider
, graphic from Verve report
by Adena Schutzberg on 08/02 at 04:26 AM |