The Wall Street Journal reports that Google is looking to follow Apple's strategy of building retail storefronts to push it's Google branded hardware. The argument goes that part of Apple's success is that its storefront properties lured people in to sample their products. According to the Journal:
Such a move may represent a change of heart in the two years since Google co-founder Larry Page became the company's chief executive. Following Google's short-lived attempt in 2010 to bypass brick-and-mortar stores to sell the Nexus One smartphone via its website, Mr. Page didn't express much interest in opening retail stores whenever the possibility was discussed, said a person with knowledge of the matter. Yet Google's expansion beyond Web services and software into mobile hardware makes a move into retail seem more logical.
So what would Google's site location strategy be? One possible solution is to follow the "golden arches" approach used by Burger King and other fast food retailers who relied on McDonald's deep pockets to do detailed demographic analysis to find good locations and then they followed MickeyD's into the nearby parcels. So, why wouldn't Google head toward locations where Apple has had success because the same clientele would be nearby.
About twelve years ago, I worked for a company that was helping Apple determine a sound site selection strategy. It seems to have paid off for Apple. Here are also some "fun facts
" and its own maps that Apple uses to describe its retail presences.
Below, find a map of Apple's current store locations in the U.S. Let's see if Google leverages some of the research Apple's already invested in site analysis.
by Joe Francica on 02/20 at 08:03 AM |
The ambitious project is made possible by a three-year, $2.8 million agreement with IBM that city officials are preparing to sign next month.
So what is the city buying? A system that will take existing city datasets and
join and visualize that data in new ways to learn more about what’s happening across the city, past and present.
Snow plow tracking
Identifying elderly susceptible to extreme heat
Identifying contractors missing hiring goals on city work
Mapping snow removal to elderly residents
Tracking chronic offenders’ geographic restrictions
Tracking of vicious animals
The graphics have a "dashboard" sort of feel meant for managers. Part of IBM's Smarter Cities efforts, the key to the solution is the Intelligent Operations Platform, the interface into the data. While the article does not mention Esri, it's a partner in the Smarter Cities/Smarter Planet work IBM is doing.
The ACLU and others are concerned about data privacy. I guess before, when the data were not as unified, there were no concerns...
- Star Tribune
Image via FreeFoto.com licensed under Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
by Adena Schutzberg on 02/20 at 05:55 AM |