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Wednesday, January 30, 2013

Oxera is a UK-based Eropean focused economic consultant. A news posting on the company website describe the report it prepared for Google:

Google has today published an Oxera report [What is the impact of geo?] that estimates the revenues from global Geo services at $150 billion to $270 billion per year. For context, these findings suggest that this growing industry is already larger than estimates of the size of the video game industry, and generates around one-third of the annual revenue generated by the airline industry. 

The post goes on to describe the benefits of geospatial services - saving time, lives, money, enhance productivity, teaching geography. There's also an infographic of that data. ... and includes a quote from Google on how pleased it is with Google Earth and Google Maps.

‘Geo technologies are changing the way people, corporations and governments interact with the world, making them more efficient and enabling cost savings,’ said Charlie Hale, Google Maps Public Policy Analyst. ‘We’re thrilled that geo services like Google Maps and Google Earth are helping to grow the global economy, enabling job opportunities, leading the way towards future innovation.’

The report organizes the impacts into three categories:

This study aims to quantify the impact of Geo services on the world economy and consumer welfare. For the purposes of the study, this impact has been divided into three broad categories:

– direct effects—the footprint of the Geo services measured according to the revenue generated by firms developing and providing Geo services and the value that they add;

– consumer effects—the benefits that accrue to consumers, businesses and government from using Geo services, over and above the value that may be paid for any services (ie, the revenue accounted for under the direct effects category); and

– wider economic effects—the benefits that accrue from Geo services improving efficiency elsewhere in the economy, by creating new products and services and creating cost savings that cannot be generated by other sectors.

- summary report - 6 pages (pdf)

- full report - 31 pages (pdf)

A second report is from Boston Consulting Group (BCG) here in Boston. It's called Putting the U.S. Geospatial Services Industry On the Map.

The main focus of this study, which was commissioned by Google, is three-fold:
• 1 Assess the size: Tally the jobs and revenues of the U.S. geospatial services sector
• 2 Trace the impact: Establish the benefits that U.S. businesses and consumers derive from
this new industry sector
• 3 Identify trends: Highlight the evolution of this new sector, including interdependencies
with public policy and both private and public investment.

The results are presented in a series of slides (pdf), dated 12/2012. BCG describes that document as "supplemental materials to a much deeper study." The company pointed me to a June 2012 report (Geospatial services: a $1.6 trillion growth engine for the US Economy, 4 page pdf), a Dec 2012 Q & A Five Questions interview – "The Geospatial growth engine" (link, registration required) and notes there is a more complete study, not all of which is publicly released.

- Google Lat Long Blog via AFP

by Adena Schutzberg on 01/30 at 06:29 AM | Comments | Bookmark and Share

Last week PromoJam announced a new deal with Esri. You might ave missed it since the press release didn't mention Esri in the title. PromoJam is a social marketing platform. The system includes real time data to determine the success of the campaigns. Where does Esri come in?

And, through a groundbreaking partnership with Esri, the leading worldwide supplier of Geographic Information System (GIS) software and geodatabase management applications, PromoJam 2.0 enables marketers to create detailed demographic and geographic reports on campaign participants.

To those in the know that means the platform hooks up to the Esri Tapestry data. So, users of the platform can see in what geograhpies their customer are engaging and from which demographic groups they come. That in turn, can lead to more targeting promotions. SocialTech reports this deal is among the first of Esri's push to support startups.

The tool is one of the first publicly shown efforts of a new push by Redland-based GIS leader Esri to work with startups and other technology companies.

Jack Dangermond mentioned that at a press event at the User Conference last year (Directions Magazine coverage), but honestly, I'd forgotten about it! And, at the time I thought it was more geared to APIs, Geoloqi, and GeoIQ type technology.

I ran into the PromoJam founder and CMO, Amanda McNaughton, on Google+ and she has a pretty interesting story. Per an article in Women 2.0 (never heard of it!) She and her brother co-founded the company back in 2009 when MySpace was crashing and Facebook was rising. Great time to launch yet another social network, right? Her brother, from the music industry got a request for a clever way to mix music and viral messages. The pair's solution?

A pay-it-forward model, where users told their friends about the mixtape on Twitter and would be able to download the MP3 compilation for free – “Tweet-to-Download” we called it. We built it overnight using Twitter’s API and went to bed.

Response was huge. Then others started asking for the sort of promotions. So, the company pivoted to social media marketing. Early clients were in the music biz, but soon expanded to other areas and brands: The North Face and E! Entertainment. There was more funding in March 2012 and this month's updated launch of PromoJam 2.0.

It'll be interesting to see how PromoJam leverages Esri's data and Esri leverages PromoJam's expertise as a startup and a social media endeavor.

by Adena Schutzberg on 01/30 at 05:14 AM | Comments | Bookmark and Share

The Geotech Center added a white paper titled Best Practices Developing and Sustaining Geospatial Programs in Community Colleges (pdf). Here's the summary:

This paper begins with a brief historical perspective on the use of GIS and geospatial technology in industry and how it has impacted education focusing on community college programs. It outlines the components that help introduce and create a geospatial program and identifies the key players and resources needed to help build a strong, sustainable program or expand an existing program. Topics include methods for developing a course, certificate or degree program, tools to help build curriculum and suggestions on how to spread the use of geospatial technology across the campus. Specific resources include Model Courses and Certificate guidelines based on skills and competencies needed by the geospatial industry. This includes program Assessment and Content Tools that can be used for assessing current curriculum or used for creation or expansion of community college geospatial programs. Links to resources from other best practices documents created by partners of the GeoTech Center provide details on creating articulation agreements, and ways to have geospatial courses recognized as fulfilling General Education requirements appropriate for use in community colleges. Appendix A includes a discussion of the development of a Model Course and Certificate program and includes an Excel workbook that provides a Model Course and Certificate Content Tool and an Assessment Tool to help develop or evaluate geospatial programs. Appendix B includes recommendation for setting up a geospatial computer lab or providing software access via remote desktop access as well as resources needed for field data collection. Many of the suggestions are also appropriate for four-year university programs.

Also available are GTCM Model Course Descriptions (pdf).

This document contains the suggested Model Courses to be included in a Model Certificate including additional optional electives. A complete description of the development of the Models is included in the PowerPoint PDF titled “ModelCoursesandCertificateDevelopment” included on the Moodle Server. Also included is a short description of each course including their titles and Student Learning Objectives. Note: these are model courses and model certificate and should serve as guidelines and be adapted to serve the local geospatial program. The department hosting the program will provide the three letter code attached to each course. It is recommended that courses be cross listed in multiple departments.

- Geotech Blog

The deadline for applying to the Geospatial Research and Mapping (GRAM) program has been extended to March 1.  This summer program is a National Science Foundation (NSF) funded Research Experiences for Undergraduates (REU) offering. Our summer 2013 field program will take place at both California State University Long Beach and at the famous* Kualoa Ranch in the picturesque Ka’a'awa valley on the north shore of O’ahu. Only undergrads; graduating seniors need not apply. There is a stipend and most, but not all costs are covered.

- website

It seems IGETT has begun notifying selected educators for the next phase of the project.

The program is sponsored by the National Council on Geographic Education, the National Science Foundation and the US Geological Society. It will prepare him to incorporate remote sensing data into GIS (Geographic Information Systems). Mr. Stetson is one of only two high school teachers selected from more than 40 applicants and said that he is extremely excited for the opportunity.

Stetson is from Covenetry High School in Rhode Island. I see no announcement from IGETT yet on the rest of the participants.

- Coventry Patch

by Adena Schutzberg on 01/30 at 04:59 AM | Comments | Bookmark and Share
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