I saw Dennis Crowley, Foursquare founder, on a Best Buy ad during the Olympics and didn't get it. It was only vaguely about the company and I was sure few people watching knew who he was. Now, I've found the rest of the story.
Turns out, Best Buy approached him about being in two commericals, the lame one I saw and another promoting Best Buy's innovations contest for aspiring entrepeneurs like Crowley. There's some $100,000 to be had for the next big idea.
Mr. Crowley is donating his (undisclosed) fee to CampInteractive, a non-profit that provides technology education to underprivileged students. Mr. Crowley, Ms. Gleason, and other Foursquare employees are all involved with the initiative.
- BetaBeat (where you can see the two ads) via Milford Daily News (I had no idea Crowley is from Medway, MA originally.)
by Adena Schutzberg on 08/09 at 04:43 AM |
Karl Rove may not have been at Lollapalooza in Chicago this past weekend, but Crossroads Generation, the youth-aimed group associated with his American Crossroads Super PAC was. Crossroads Generation, or "XG" in teen text speak, aimed mobile ads at people in Grant Park on Friday, Saturday, and Sunday, right under the nose of staff at Obama campaign headquarters nearby.
Many concert-goers got the message when they checked their phones for details on impending thunderstorms in the area.
President Obama’s reelection team has taken canvassing to the next technological level, introducing a free iPhone app that maps the location of nearby Democrats, identifying them by first name, last initial and home address.It also offers a script for volunteers to follow with potential voters and tells how to elicit information about whether they are likely to vote for Obama and whether they would be willing to volunteer for the effort.
It also offers a script for volunteers to follow with potential voters and tells how to elicit information about whether they are likely to vote for Obama and whether they would be willing to volunteer for the effort.
The app is free and the data in it are publicly available elsewhere, but that has not silenced critics of the app or privacy concerns of those listed.
by Adena Schutzberg on 08/09 at 04:18 AM |