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Tuesday, January 03, 2012

Walt Doyle explained on the PayPal blog how Where was used in a few campaigns last year. A holiday one involved Best Buy prices/inteventory for local stores (not too exciting), but one for a thermometer was far more targeted and interesting (and perhaps a bit fear-mongering):

WHERE served up ads on mobile devices that would only appear to mothers in regions with a high incidence of flu who were within two miles of a retailer that carried the advertiser's thermometer - retailers included Target, Walmart, Babies R Us, Rite Aid and Walgreens. Mobile users who fit all criteria were shown a banner ad within an app that read "Flu levels in your area are high. Be prepared with Vick's revolutionary Behind Ear Thermometer" and then given the locations of the nearby retailers.

Doyle said that kind of highly targeted mobile ad campaign was standard practice at WHERE and was the "cornerstone for the demand generation side of PayPal's vision for the future of shopping."

I'm not clear at all how PayPal plays into these campaigns. Perhaps they provide key data to indentify the Moms based on their purchases online using PayPal?

- Auction Bytes

by Adena Schutzberg on 01/03 at 06:06 AM | Comments | Bookmark and Share

Nottingham seems to have turned a "first place finish" in the energy price increase rankings into a GIS services aimed at saving government and residents on electricity bills.

Nottingham was identified as the UK city most sensitive to rising electricity prices in a study by GIS specialist Esri UK and the Centre for Economics and Business Research (CEBR). The study applied the technology to socio-economic data to map which areas of the UK will be hardest hit by rising energy prices this winter.

That turned into a grant.

The council won £200,000 in funding from the Department of Energy and Climate Change (DECC) and is working with the Nottingham Energy Partnership and Esri to develop and deliver the maps, which go beyond standard static maps of energy flows. Dynamic mapping will comprise layers of information that may be updated to inform decisions on energy generation, development and reducing its carbon footprint.

The system, already in use internally, will be made available to the public. It's not clear how residents will use the dymnamic mapping but they can use it to find if their house might be a fit for solar panels and how much they'd save with new windows. The article is not clear on if the city has full 3D model of residences for calculating savings.

- The Guardian

A shoutout is due to a father and son team who are helping Washington state get its redistricting done fairly.

Vancouver resident John Milem was dubbed the “ultimate redistricting geek” in a tweet Friday by Seattle Times politics writer Jim Brunner. On Sunday, the state Redistricting Commission passed a resolution recognizing Milem as the equivalent of the redistricting volunteer of the year. Milem describes himself as an “advocate for redistricting in the public interest.”

Without pay or position, the 75-year-old resident of Vancouver’s Fircrest Neighborhood attended all of the commission’s 18 public forums around the state and all of the commission’s other regular and special meetings in Olympia, with the exception of three. (He missed two meetings because he was taking part in Clark County’s redistricting process for county commissioner seats). His son, Mark, customized open-source software on which Milem developed independent state maps, suggestions and corrections that would streamline the election process and represent the character of communities. 

Thank you for your service!

- The Columbian

The Greater Bridgeport Regional Council (GBRC) is asking the state of Connecticut for a $1.4M grant to develop GIS mapping system to be shared by several towns.

GIS is designed to capture, store, manipulate, analyze, manage and present all types of geographically referenced data. It's the merging of cartography, statistical analysis, and database technology — a layering of up to 100 maps pinpointing waterways, septic systems, roads, wetlands and wells. A GIS integrates, stores, edits, analyzes, shares and displays geographic information for informed decision making.

I'm not aware of any systems that have a 100 layer limitation.

Monroe Patch

The Boston Biz Journal did a map of the wealthiest ZIP Codes in Massachusetts. (I don't live in any of them, but bike and run in many of them!) The data is from Esri; the map Google. I'm confident Esri is working to better integrate its data business with ArcGIS Online to enable just such maps.


by Adena Schutzberg on 01/03 at 06:01 AM | Comments | Bookmark and Share

Pacific Gas and Electric Co. failed to check nearly 14 miles of gas distribution pipelines for leaks for up to two decades when it lost track of 16 maps needed to guide mandated safety inspections of its system in eastern Contra Costa County, company officials acknowledged to state regulators Friday.

A rushed leak survey of the previously ignored areas completed this week turned up 22 leaks, one of which was considered an immediate danger at an unidentified location in Pittsburg, company officials said.

PG&E also admitted it had violated federal law that requires inspections every five years on gas distribution lines. Lines covered by the 16 maps had never been checked and were installed as long ago as 1992.

Exactly how the maps were lost is unclear and it appears these are paper plat maps. PG&E is already in hot water after an explosion in San Bruno, CA in 2010. It's also been in trouble because leak crews were incentivized when reporting fewer rather than more leaks in recent years.

- SFGate

by Adena Schutzberg on 01/03 at 03:00 AM | Comments | Bookmark and Share
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