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Tuesday, August 02, 2011

As of August 2: "So far, more than 500 individuals have taken advantage of the offer to join URISA for $20." The real question is how may will convert to full fare memberships after the discounted year ends.

This type of marketing worked on me with an online sporting goods store. It was $1.99 for the first year, then auto-renewed at $25. And, with free shipping and disocunts on everything, I found even the full fare membership was a deal. 

- URISA PR

--- original post 5/25/11 ----

The restrictions: "This offer is available to anyone who is not currently a dues-paying member of URISA International and has not been a member in the past 2 years." And several of the benefits listed are "priceless," so it's clearly a deal.

Sign on up!

via @URISA

by Adena Schutzberg on 08/02 at 11:40 AM | Comments | Bookmark and Share

Several years ago, retailers tried putting small tablet devices on shopping carts to help (persuade?) shoppers navigate product choices and drive purchases at grocery stores. I can't remember the name of the device but it was truly ahead of its time and I believe it was using RFID technology. As carts passed by RFID sensors certain information would be displayed on the table screen.

Now comes word that SK Telecom is piloting a project in Shanghai, China with shopping cart-mounted tablets that uses Wi-Fi technology. According to an article in GottaBeMobile, "This way, consumers can get true location-based discounts and coupons as they walk past aisles of snacks and food." Dvice Magazine further explains that shoppers need to download a "grocery list" app to their smartphone that later syncs with the shopping cart. Once synched, the tablet can send the shopper location-based discounts depending on where you are within the store. Also within the article, it offered this, "For example, if you were in the dairy aisle, the tablet might use augmented reality to let you know that Ben & Jerry's ice-cream is on sale or that there's a new kind of organic apple juice in the juice aisle with a sampling booth near it."

So, we're beginning to see the confluence of indoor positioning, couponing, location-based advertising, augmented reality and microgeography. It's all a bit much to take in at one fell swoop, but you had to see this coming. Somebody is putting together the next killer app for the consumer that will revolutionize grocery shopping and as the articles suggest make the shopping experience a little less mundane. The pilot will be shifting to South Korea next but don't expect it in North America any time soon. We're all still trying to figure out foursquare.

Continue reading...

by Joe Francica on 08/02 at 05:37 AM | Comments | Bookmark and Share

 

Foursquare, a Web service that lets users share their whereabouts, already offers free tools to 500,000 businesses. The New York-based company will eventually begin charging for additional services that help monitor shoppers,   [Foursqaure CEO Dennis] Crowley said yesterday in a televised interview with “Bloomberg West.”

“It’s going to be the tools that we offer these local merchants,” Crowley said, when asked where the company would generate the majority of its revenue in the future. While there are no immediate plans to charge for new services, “it’s something that’s on our road map,” he said.

That suggests to me that now the company is learning to slice and dice all the data in meaningful ways that will make it compelling to its potential clients. Other players in the LBS space are using advertising as the key revenue tool.

- Bloomberg

by Adena Schutzberg on 08/02 at 05:31 AM | Comments | Bookmark and Share

There was a time when geography was memorizing chief crops, major bodies of water and picking out countries on a map. Knowing that cloves came from places like Zanzibar and Madagascar or locating the Caspian Sea seemed all there was to this study.  Not today.

Anne Knowles, a geography professor at Middlebury College, is using geographic information systems (GIS) to learn more about the Civil War and the Holocaust. St. Michael’s College professor Richard Kujawa is looking at the public benefit of conservation easements and the complex relationships that tie places together.  We look at geography in the 21stcentury with both of them.

Noon EDT on Vermont Edition on VPR.

- VPR

by Adena Schutzberg on 08/02 at 04:53 AM | Comments | Bookmark and Share

Here are the interesting bits from an announcement of India's Mainpur state using GIS for school mapping in remote areas.

With the introduction of GIS, effective monitoring can now be done whether or not funds sanctioned for development of school infrastructure have been properly utilised which are otherwise physically inaccessible due to bad transport infrastructure or because of security reasons.

....
This GIS was used for school mapping for the first time in the world by France in 1963 .

I'm guess the first statement implies using remote sensing in some way and I'm trying to guess what system was in use in France in 1963. My GIS history does not go back that far.

Sangai Express

I wrote about the NAEP Geography test two weeks ago. Now an experienced educator is questioning the format of one of the sample questions, which may in turn suggest others were not well articulated. The question in question:

Which of the following is an accurate statement about the American Southwest?

a) Alternating areas of dense shrubbery and sand dunes often make travel difficult.

b) Arid conditions make access to water an important public issue.

c) Generally fair weather means that most people rely on solar energy in their homes and businesses.

d) Easy access to Mexico has led to a strong manufacturing sector.

One of the points being made is that multple choice questions should have a clear answer without having to read all the answers. This does not qualify.

- WaPo

 Daniel P. Larson is president of Cayuga Community College, with campuses in Auburn and Fulton, NY and touted some of his school's programs.

For example, in July, our Geographic Information Systems program and the Institute for the Application of Geospatial Technology, located on our Auburn campus, received a Special Achievement in GIS Award at the ESRI International User Conference in San Diego, Calif. This award acknowledges our vision, leadership, hard work and innovative use of geographic information system technology. We were just one of seven organizations so honored from around the world. Our GIS students have numerous opportunities to do hands-on research with projects around the globe. Last year, three of them worked in Panama with a collaborative GIS project on the effects of climate change in Latin America. We know that this program provides our students with hands-on experience that will serve them well in their chosen careers.

- Auburn Pub 

by Adena Schutzberg on 08/02 at 03:00 AM | Comments | Bookmark and Share
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