What trends will impact the growth of the geospatial industry? Wolfgang Biedermann, CEO of RapidEye AG, speaking at the MundoGEO Connect conference in Sao Paulo this week offered up his top four reasons that he sees for continued growth in the geospatial technology industry. Biedermann has led the remote sensing satellite company since 1999 and has taken the company through the period that saw RapidEye launch a constellation of earth-observing satellites with 5 meter spatial resolution.
Trend #1: Population Growth
Biedermann argued that the world's population growth has led to increasing demand on the world's food supply and infrastructure. The result has caused challenges to environmental sustainability and climate change. Geospatial technology therefore will become an important asset to gathering data and providing information on remote regions of the world.
Trend #2: The right data at the right time
The ability to provide a supply of specialized remotely sensed data is important in addressing the situation in trend #1. Remotely sensed data with a diversity of spatial, temporal, and spectral resolution, leading to more sensors in space, are needed. Repeat coverage of satellite imaging will support change detection and biomass analysis.
Trend #3: Customer Service
With the increasing supply of geospatial data options and growing competition, "customer service" will be a key differentiator in the data market. This means that companies will need to offer accessibility to data, provide competitive cost structures and be responsive to client needs. "Customers ought to pay only for what they need," said Biedermann. So, RapidEye is offering "EyeFind" an online data catalog.
Trend #4: Business Transformation
Biedermann said that customers are increasingly asking for solutions to real business problems, especially in the commercial market. Therefore, he is positioning his company to solve business problems with remotely sensing data. He said that customers will want answers on a regular basis, and will be moving his company into more services and solutions rather than just data. "Remote sensing data availability [must have] the quality and 'fit' with the customer," said Biedermann.
Biedermann's final comment was that increasing complexity of geospatial solutions will lead to both business consolidation as well as increasing partnerships.