Esri has informed me that the quote cited in the original post (below) had an error. The paper has updated the second paragraph below (starting with “The application..”) thus:
Community Analyst is an online application that people log into, like online applications such Facebook or Gmail. Users simply go to the Web and log on.
The application was designed for those not familiar with GIS, Wolfe said. Esri did 10 round of usability tests to make sure the product was easy for non-GIS users to use, she said.
The paper did not detail any change to the article, which is still dated 2/3/11.
—- original post 9:20 am (server time) 2/4/11—-
“We see the audience for this really being anyone who wants to learn about problems, solve problems or just exploring,” said Brenda Wolfe, product manager for Community Analyst.
The application was designed for those not familiar with GIS, she said. Esri did 10 rounds of usability tests and designed Community Analyst so people could simply log in as they do to Facebook, she said.