Update: See comments to learn how the error was made. Kudos to Brueggers for stepping up and being frank. Oh, and I take back the “doesn’t know geography” comment.
—- origina post—-
I’m a Bruegger’s person. It’s my “go to” coffee shop. I have a “year of coffee” card. I follow the company on Twitter. I contact management when they mess up (so far, they’ve been very responsive). Today the chain embarrassed me.
The e-mail today, which always identifies my local outlet correctly, invited me to “stop by” the newest store - in Cedar Rapids, Iowa. Now, I have no issue with the company announcing new store openings, but the database knows my local store is in Massachusetts. This just looks silly!
So, Breugger’s, how about stepping up your marketing just a tad with some geospatial analysis? Perhaps you could ask folks within an hour’s drive to “stop by.” I’d even incentivize them with a freebie. Other fans would simply get an announcement noting the opening.
by Adena Schutzberg on 11/04 at 04:16 PM |
While at the GEOINT conference I sat down with Walter Scott, DigitalGlobe’s CTO and the first question I asked was whether he would take over for CEO Jill Smith after her departure. Scott served briefly in that capacity over his career with DigitalGlobe. He said that he understands his skills and that he prefers his current position and feels that he can best serve the company in that capacity.
What Scott did focus on in our discussion is how DigitalGlobe can best utilize its full constellation of earth observation satellites. DigitalGlobe now offers a service called "AssuredLook" whereby subscribers to this service will get regular, repeat coverage of key areas that DigitalGlobe has identified as being of broad interest to both government and commercial clients. DigitalGlobe will deliver imagery via FTP within 12-hours of being collected. That’s pretty good customer service and indicates a focus on client demands to get imagery in a fast and efficient manner.
by Joe Francica on 11/04 at 02:49 PM |
The “new” Intergraph Government Services (IGS), led by Brig. General (ret.) Jack Pellicci, was announced earlier this week and I had a chance to sit down with General Pellicci during the GEOINT conference. “I’ve been looking forward to doing this all my life,” said Pellicci referring to his new position as CEO of the IGS entity which will support all of the federal government contracts that Intergraph serves.
Since the acquisition by Hexagon, a Swedish conglomerate, U.S. law requires that government projects be serviced by a U.S. firm in order to protect sensitive information. IGS reports to a proxy board led by U.S. citizens. The relationship between IGS and Hexagon is more or less an “arms length” relationship. Hexagon receives the revenue generated by the new company but does not have a say in how the company runs its day to day operations.
Pellicci said that IGS will focus on its existing military and defense work and will continue to sell Intergraph’s software solutions as well as products from other Hexagon companies including ERDAS and Leica Geosystems. But the relationship with Intergraph’s product center will become a little less close than it had been given the constraints of the new entities.
Pellicci is nonetheless enthusiastic about his new post and will continue to bring his knowledge of the military and intelligence sector to his new endeavor.
by Joe Francica on 11/04 at 01:58 PM |
We are seeking input and suggestions on the Geospatial Platform. You are invited to join in the conversation at http://geoplatform.ideascale.com.
Outreach seems to include a post by John Scrivani at the GISVirginia blog and the NSGIC blog.
- via @nsgic
by Adena Schutzberg on 11/04 at 01:22 PM |
There were two very prominent elements that were exposed at this session at the GEOINT conference in New Orleans:
- The ability to map cyberspace has advanced to the point of understanding social relationships and the connectivity of disparate sources such as through various social media networks. John Kelley of Morningside Analytics showed various diagrams such as a map of the blogosphere in Iran (see example below). He showed clusters of groups favorable to the Islamists and others who were followers of one Ayatollah or another.
- The next step in understanding cyber-warfare is to tie it to location. Ideally, the correlation would be accomplished in real-time such that it will advise on how weapons platforms and interdiction efforts are deployed.
As mentioned above, one of the more fascinating parts of the session was delivered by Kelly who showed various cyber-maps depicting the relationships within the blogosphere by country. While his “maps” were not identifying a location for the source of each unit of social media, he emphasized the importance of doing so eventually. His objective is to where the physical and virtual worlds meet, essentially establishing a cyber–social geography where patterns of affiliation can be recognized and classified based on common group identities. He emphasized that what happens in cyberspace is tied to real people and real locations.
Another member of the panel, Kevin Pomfret, a lawyer with the Center for Spatial Law and Policy
, emphasized that “As we talk about geospatial and cyberspace and the nexus, it’s important to remember, law is still tied to a geographic area.” Pomfret compared current U.S. laws that look to protect the citizen from unwarranted intrusion of privacy from companies or the government making unlawful use location-based social networks to that of China. He said that in china, you have a country without restrictions on what information they can collect on their citizenry. They have built a sophisticated system to monitor people which have interesting ramifications for industrial espionage.
Maj. Gen. Suzanne M. Vautrinot, U.S. Air Force, and the director of Plans and Policy at the U.S. Cyber Command at Ft. Meade gave the opening keynote to this session and said that the amount of money lost from cyber crime exceeds the amount of money lost on drug-related crime; it’s why there is so much emphasis in terms on cyber within homeland security discussions.
by Joe Francica on 11/04 at 12:33 PM |