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Thursday, October 28, 2010

When I did my interview last week with Claire Boonstra, co-founder of Layar, she said something that caught my attention. She said that augmented reality (AR) would be the "next mass media." And then she said something even more thought provoking. She said, "And there are, theoretically, as many layers possible as there are currently websites on the Internet. And you can add your own layer to your reality."

If you break down her comment, she is essentially comparing augmented reality to the world wide web and "layers" as websites. So, if you buy into the argument that the web is a mass medium (it is, for sure), and that the gold rush to reserve your URL for each website that occurred during the late 90’s and early 2000’s (and still to this day) was a revolutionary step in delivering information to the masses, then AR is a new information medium and "layers" will enhance information delivery to the consumer or business as websites do today.

Taken a step further, if you believe that mobile phones and tablets will replace desktops and laptops, and the camera on those new portable devices is a new window on the world, then the smart money is on the company that starts to monetize layers and capitalizes on this new mass media bringing more information via mobile computing.

Finally, Boonstra said, "We are in the 1994 of the Internet. It’s very unclear about what the Facebooks of AR will be."


Continue reading...

by Joe Francica on 10/28 at 05:41 PM | Comments | Bookmark and Share

Microsoft’s PR folks reply regarding worldwide availability: “The Bing Maps Route Optimizer is available worldwide.”

—- original post 10/27/10—-

Today, Bing launched the Bing Maps Route Optimizer app making it a piece of cake to plan the most efficient route possible, whether you have five, 15 or 100 places to go.

Here’s how to quickly and efficiently route your next trip:
- Go to
- Click on map apps on the lower left corner of the white box
- Click on the Route Savvy Route Optimizer
- Add in your destinations by clicking locations on the map, entering addresses manually on the left-rail, or uploading an Excel file with addresses on each row.
Voila! In a matter of seconds the most optimal route for all your stops is mapped out, with point by point directions to assist.

- Bing Maps Blog post via Microsoft PR

by Adena Schutzberg on 10/28 at 03:59 PM | Comments | Bookmark and Share

This from Greg Elin, Chief Data Officer, Federal Communications Commission via Mike Byrne, GIO at FCC:

On Monday, November 8th, the FCC will sponsor its first-ever Open Developer Day at the commission’s HQ in Washington, D.C.

This event follows a tradition that has brought together developer communities from across the world to move technology forward.

At our Open Developer Day, we’re inviting a wide group of developers and accessibility innovators to collaborate with experts from the FCC and across the tech sector. Think of it as a “digital barn raising” to reimagine the way that citizen developers can innovate around accessibility tools and promote open government.

Engineers from the Yahoo! Accessibility team and Yahoo! Developer Network will be providing technical instruction for some of their technologies that support working with web-based information and their ongoing work in accessibility.

Join us as we take another step toward citizen participation in open government:

What: Open Developer Day at the Federal Communications Commission
When: Monday, November 8th, 8:30 a.m. – 5:30 p.m.
Where: FCC HQ, 445 12th St SW, Washington, D.C. 20554-0005

An RSVP is required for attendance. Space is limited. There is no charge to participate. Every developer is expected to bring his or her own laptop computer. Participants will be expected to attend in business casual wear, and to abide by all rules established by FCC network guidelines while on agency grounds.

To RSVP, click here.


by Adena Schutzberg on 10/28 at 10:23 AM | Comments | Bookmark and Share

Earlier this month, and made public on October 22, Pictometry let Blom, its European technology licensee, know it was in breach of its license and ended the relationship. Blom feels the decision is invalid and has taken legal actions; it assures customers that agreements will be honored, no matter the outcome. The nature of the breach has not been made public. One of Blom’s custmers is Microsoft, which uses its imagery for Bird’s Eye Views in Bing Maps. Blom reported its 3rd quarter earnings today.

- Blom website
- original agreement PR (2005)
- Microsoft/Blom PR noted Bird’s Eye View
- earnings press release

by Adena Schutzberg on 10/28 at 08:38 AM | Comments | Bookmark and Share

“Research and data-mining company Location Inc., creator of locality-comparison website, is leaving Rhode Island, jumping from its current location in Woonsocket to Worcester within four weeks.” The company has but two full time employees (and many contractors and some venture capitol) and feels the new location will help it staff up. Founder and CEO, Dr. Andrew Schiller earned his PhD from Worcester-based Clark University’s Graduate School of Geography.

- Providence Business News

by Adena Schutzberg on 10/28 at 08:14 AM | Comments | Bookmark and Share
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