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Tuesday, July 27, 2010

From the CloudMade blog:

We’re extremely pleased to announce that we have received $12.3M in a Series B round of funding led by Greylock Partners, which also includes our original investor Sunstone Capital.

This new investment will be used by CloudMade to do two primary things:

Expand our support to developers and businesses in building and monetizing apps, products and services that use maps and location

Building out and adding to our popular suite of consumer mapping products, Mapzen which severely reduce the complexity of mapping for all

by Adena Schutzberg on 07/27 at 01:10 PM | Comments | Bookmark and Share

Forrester Research’s latest study suggests that location-based start-ups may not be the best marketing vehicle right now. Why? Use is low and that usage is heavily male.

Forrester reports only 4% of U.S. online adults have ever used location-based mobile apps such as Foursquare andn oly 1% check in more than once a week. More interesting: 84% of respondents are not even aware of the services.

- Ad Age

New service face2face is yet another “find my friends” app - but with some twists. Instead of signing up you use it in conjunction with existing social networks (Facebook, for example). And, you are only notified when friends are closeby. And, their exact location is not given out.

- Tech Review

Google updated its Maps for Android (version 4.4) on Monday in the Android Market to make its Place Pages business listings more usable. In doing so, Google’s solution for taking business listings mobile resembles Yelp’s Android feature set more than it ever has before.

- C|net

MyTown (from Booyah) now offers a product check-in. “Product check-in works similar to location check-in, but instead of relying on your iPhone’s GPS capabilities it will rely on your camera. Players will be able to scan the barcodes of real items to earn points and unlock exclusive in-game content.” The idea is getting someone that close to, or actually holding the item, increases the likelihood of buying it. We’ll see.

- Booyah blog
- Gamezebo

Foursquare has signed deals with cable tv channel VH1 and Chili’s restaurants.

- Oneline Social Media

by Adena Schutzberg on 07/27 at 08:09 AM | Comments | Bookmark and Share

The system, known as Crush (Criminal Reduction Utilising Statistical History) evaluates patterns of past and present incidents, then combines the information with a range of data including crime reports, intelligence briefings, offender behaviour profiles and even weather forecasts. This is used to identify potential hot spots and flashpoints, so police forces can allocate resources to areas where particular crimes are most likely to occur.

Successes with the system in Tennesse and Florida have encouraged two UK police forces to trail the system later this year. IBM is said to have invested more than $11bn in predictive analytics in the past four years.

- IT Pro Portal
- The Guardian

by Adena Schutzberg on 07/27 at 07:55 AM | Comments | Bookmark and Share

Readers may be interested in a follow up letter to Clarke’s article discussing how satellites might one day relay radio signals. It basically describes GPS and satellite television.

- Letters of Note via Dvice

by Adena Schutzberg on 07/27 at 07:26 AM | Comments | Bookmark and Share

The Guardian, one of three papers offered the documents before publication this weekend on the Web, offers a spreadsheet of about 200 incidents cited in the documents, with a location for each one. (MetaCarta tools at work?) The idea is to make them mappable by anyone who likes. The Guardian provides its own map distinguishing “attacks on civilians by NATO forces, allied troops attacked by friendly fire, Afghan units attacking one another and occurrences of demonstrations or unrest.”

- The Guardian via PC World

by Adena Schutzberg on 07/27 at 07:13 AM | Comments | Bookmark and Share
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