WaveMarket changed its name and has re-organized around a Location-as-a-Service Platform, which is in closed beta. It’ll go public in Q3 of this year. Invites to the beta or info on launch are available here.
· Geofencing Service: Allows developers to leverage background processing on smart phones to create location-based triggers for their applications. For example, developers can create a Geofence around a favorite place and automatically “check-in” subscribers when they enter the place.
· Universal Location Service: Allows developers to locate over 180M devices (Google Latitude has 3M) in real time through a cloud-based API. There is no download required for the end user, and the service can locate ALL types of devices: both smartphones and non-smartphones.
· Location Privacy Service: Provides developers a simple set of user interface widgets that let the user control how her location is shared, offering the end user control and transparency in sharing location. The Location Labs Privacy Service lets users opt in or out of location sharing via SMS, mobile web, or even a web portal. Leverages industry-standard OAuth for easy integration.
I had two questions when I read the PR. I contacted Location Labs this am, but found that my questions were answered by a VentureBeat story that ran yesterday (Maybe VB got more than a 20 minute heads up on the announcement?):
How does Location Labs count 180 million devices in its sphere?
“Location Labs’ “Universal Location Service” (called the “Veriplace platform” in WaveMarket days) reaches 180 million devices through partnerships with AT&T, Sprint and T-Mobile, which required getting access to the carriers’ networks and customizing the software.”
Why the name change?
“Roumeliotis says the company has always been about location, and when he founded WaveMarket in 2000, he wanted to have the word “location” in the name, but the idea was laughed at then. Now, it’s a new day and location-based services are drawing hot interest from investors.”
- press release
- Venture Beat