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Thursday, April 22, 2010

The Mobile Marketing Association surveyed more than 1,000 American adults and learned:

- about one-quarter have used location-based mobile service
- mobile users are more likely to respond to mobile advertising delivered with location-based targeting than regular ads
- 91% of American adults own a cell phone and 26% of them (23.7% of the total survey group) have used a map, navigation tool or some other mobile service that determines their location.
- 10% of cell phone owners (9.1% of the total) use a mobile location-based service at least once a week
- 63% of iPhone owners do
- adults ages 25-34 were the heaviest users of location-based services, with 22% doing so weekly
- most respondents said that they used location-based services to locate nearby “points of interest, shops, or services.”

- press release

by Adena Schutzberg on 04/22 at 06:00 AM | Comments | Bookmark and Share

Last year many organizations, including the New Jersey State Golf Association (NJSGA) and the New Jersey PGA, ok’d the use of distance measuring devices in both practice and competitions. The caveat: “any kind of device that measure things other than distance, like wind speed or gradient, was not allowed, even if that function could be turned off.” Now, a clarification from the NSGA: the use of smart phones with applications that measure distances on the course are banned. Why? Too much likelihood other apps will be used.

- Asbury Park Press

Omaha, NE volunteers will tag graffiti trouble spots using GPS devices during a spring cleaning effort. I wonder if they’ll use cell phones, too? Video included.

Action 3 News

There’s a new twist to license plate reading cameras that track illegal car maneuvering. A solution being tested in the UK uses GPS to determine a cars speed - and not in the traditional way.

SpeedSpike timestamps each camera reading of a license plate, and stores it on a server. The records of the same license plate are then compared to calculate a speed for comparison to the speed limit of that area, and a “violation record” consisting of all the system’s data and images gets put together if it turns out the driver was speeding.

A U.S. company, PIPS Technology Ltd. with an office in the UK, developed it. I guess the GPS time information is used for the time-stamp?

- Popular Science

It’s time for the 6th annual competition to gather ideas for satellite navigation applications built on Galileo. This years prizes are worth an estimated £435,000.

- V3 UK

by Adena Schutzberg on 04/22 at 06:00 AM | Comments | Bookmark and Share
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