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Wednesday, February 24, 2010

If you get close to a store that sells the comapny’s gear in New York, San Francisco, Seattle and Boston, and you’ve opted in, you may get a text message asking you come visit the store.

The campaign is from Placecast. The nature of the texts:

For now, the North Face will send texts about promotions, like a free water bottle with a purchase, and new arrivals, because the company’s gear is heavily seasonal. A text message would say, for example, “TNF: The new spring running apparel has hit the stores! Check it out @ TNF Downtown Seattle.”

The North Face plans to eventually send branded texts when people arrive at a hiking trail or mountain to alert them about weather conditions or logistics for a ski competition, for example. It also created an iPhone app called the North Face Snow Report that provides snow conditions and trail maps.

- NYTimes via Media Buyer Planner

by Adena Schutzberg on 02/24 at 09:11 AM | Comments | Bookmark and Share
lbs

Update: State Farm Insurance is far more cautious than Confused.com regarding raising insurance premiums:

“At this point, we kind of believe claims resulting from this activity will be minimal, but will continue to monitor the situation,” said Rhonda Lynn Richards, Public Affairs Specialist for State Farm Insurance.

- WICZ

—- original post 2/19/10——

Many tech pubs have covered Please Rob Me an app from FortheHack; I heard about it on Wednesday’s Buzz Outloud. That podcast made it clear the reason the for the site was not in fact to help folks find out when you are not at home via your social location check-ins, but rather to highlight how much information users of those services are sharing with the public at large. (I do not use any of those services at this time.)

The data for app comes from Foursquare and Twitter via their respective APIs. The data is already publicly available.

But, that’s not the only geotagged info that might get one “in trouble.” Per Infosecurity: Johannes Ullrich at the SANS Institute analyzed over 15 000 images from popular image hosting site Twitpic during February; 399 were geotagged.

As of Wed PleaseRobMe’s twitter account was terminated.

Confused.com, an insurance site, says that insurance costs may rise 10% for those using such services.

- Infosecurity
- Money High Street

by Adena Schutzberg on 02/24 at 09:05 AM | Comments | Bookmark and Share

Details of who testified, along with supporting documents, are now online.

From reading through the documents I see that Lorrie F. Cranor used Locaccino in her research. That’s built on the platform from Zipano Technologies. I interviewed the CEO of that company, Ziv Baum in this podcast.

via GIS User


—- original post—-

A tease from what’s ahead today:

Michael Altschul of CTIA, the wireless industry’s trade group, said its members are in the process of revising its guidelines for collecting and sharing location information to reflect the fact that wireless carriers are not always involved in the collection process.

Consumers can download an application to a handset without any involvement or knowledge by a wireless carrier, so CTIA’s guidelines must now also address software providers.

Still, Altschul said CTIA requires service providers to clearly notify consumers of how their location data will be used and to periodically remind them when their data is being shared with others.

Congress, he said, has a oversight role in making sure services abide by the guidelines, as well as clarifying how location data may be released to law enforcement.

“Service providers need clarity as to not be caught in the middle of these disputes regarding the appropriate legal standard,” according to his prepared testimony.

A press release notes that Carnegie Mellon University’s Lorrie F. Cranor will be there, too.

- The Hill
- CMU PR

by Adena Schutzberg on 02/24 at 09:01 AM | Comments | Bookmark and Share

The Robert Wood Johnson Foundation’s Annual Conference on Active Living took place in San Diego last week. Within one bloggers coverage (pretty interesting to anyone looking at policy and health) was this tidbit on data capture to evaluate changes in infrastructure and their impact on health. He notes cycling, but walking could be substituted, too:

For those who want to advance policies that encourage cycling, the greatest issue is how to calculate the benefit of each mile driven on the bicycle. Its health benefit, the monetary saving, the environmental benefit, and even the social benefit neatly expressed in dollar and cent. That is the Eldorado of non-motorized research and advocacy, and the foundations know that too. The Victoria Transport Institute has done some work in the area, at the conference Thomas Goetschi (Rails to Trails, now University of Zurich) presented an interesting paper on the Cost-effectiveness of Bicycle Infrastructure - The Example of Portland. More work is needed here, including GIS technologies and mobile phone applications, to gather the much needed data.

- LA Streets Blog

—-

The Food Environment Atlas, shows what “social factors have to do with American eating patterns and the obesity epidemic.” It was developed by the USDA’s Economic Research Service, and includes an interactive map “that allows users to create custom county-by-county maps based on 90 different “food environment factors” based on data culled from a wide array of sources—including the Centers for Disease Control and Prevention, the National Cancer Institute, the University of Illinois, and more. This lets the user draw connections between demographics and food consumption—the relationship between median household income and rates of preschool obesity, for example, or between pounds of food eaten at home and rates of physical activity.”

You might want to look at that in conjunction with this tool. (APB coverage)

- Fast Company

—-

The US Government is on a transparency kick. Several agencies not only rolled out new portals this month which asked for input on how to improve. A review of feedback in forums of the U.S. Environmental Protection Agency (EPA), Department of the Interior (DOI), U.S. Department of Agriculture (USDA), and Department of Energy (DOE) reveals high levels of agreement on several topics including GIS use:

Expanding use of GIS systems and the public’s ability to use such systems also is a popular idea among the several discussion forums. According to one commenter, “As they say, ‘a picture is worth a thousand words,’ so why not disseminate information contained in the hundreds and hundreds of stove-piped DOI databases, systems & applications, etc. to the public through more complete cross-cutting spatial viewers and portals.”

- OMB Watch

by Adena Schutzberg on 02/24 at 07:30 AM | Comments | Bookmark and Share

West Perth’s ipernica acquired NearMap about a year ago and today announced its first licensee: the City of Swan in Western Australia. The paper refers to the app as a “Google Earth-like service.” (previous APB coverage: 1, 2)

Ipernica offers NearMap subscriptions to federal and state government agencies at AU$100,000 each year and to local governments for AU$25,000.

- WA Business News
- Perth Now

by Adena Schutzberg on 02/24 at 07:01 AM | Comments | Bookmark and Share
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