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AOL picked 104 West Partners as PR Agency of Record (AOR) for MapQuest.
Per Caroline Campbell, VP of corporate communications at AOL, spoke to PR Week, noting AOL “really wanted to turn up the heat on this brand for it be increasingly competitive.”
- PR Week (Payment required for full article)
Last week Microsoft used a talk at TED to unveil some new features for its Bing Maps platform. Goodies included slicker zooming, live georeferenced video feeds, integration of Flickr photos, Worldwide Telescope….a sort of “kitchen sink” of eye candy. But of course it’s only eye candy until professional and consumer focused developers tune it to solve specific problems for work and play. Our editors share what impressed them and consider how this enhanced platform might be used.
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