Thursday, October 29. 2009

My Thoughts on Google Navigation Beta

Last I looked there some 300 news articles about Google announcement yesterday of the beta of Google Navigation for the Android (and perhaps other) platforms. Stocks of PND players like TomTom and Garmin were down (though there were other reasons for the slipping stock prices, too). Mostly, though the sentiment was "Google will be killing off another industry." Perhaps.

After a day of watching I have just a few thoughts.

Back when Tele Atlas and NAVTEQ were acquired by TomTom and Nokia the general sentiment was that no one could possibly challenge "the big two." Why? Collecting and confirming mapping datasets for the large areas they already cover (with very good, if not perfect, accuracy) was too hard and costly and they had such a big headstart. Smaller players, like AND and Germany's United Maps, have toughed it out, working to state their differentiations (better licensing for the former and feet on the ground to fill in the holes for the latter). Neither has taken on the big two, but my sense after speaking to senior company reps recently is that they are doing fine, thank you. No, no one seemed to think that Google, the company that wants to organize the world's information, was going to work to collect and conflate and update geodata. But, apparently, we were not thinking like Google. Sure Google still licenses some data (parcels and imagery and even some road data) but clearly, they've taken on the big two, the two that now have no only a headstart with data, but also a headstart in cell phone hardware and navigation, when paired with their larger owners.

My other thought as the errors in Google's dataset become the butt of James Fee's jokes and real concern by those in Canton, Ohio, is that most people are doing just fine with the data. I'm one of them. Even though we at Directions Media were the ones to contact Tele Atlas to confirm Google was using its own data in the U.S. a few weeks back, I use Google Maps exactly as I have in the past. In fact, two weeks ago I routed myself to, then printed out Google Maps of key areas in a marathon my friends were running north of Boston. No issues. In fact, until I returned home from the event, it didn't occur to me that maybe, just maybe that was not such a great choice. For most people, for most things, Google Maps seems to work fine. And, as many are pointing out, online navigation services that use NAVTEQ and Tele Atlas data have errors and sometimes route "oddly." Google has an edge that will likely get their quirks fixed better and faster: the "report a problem" button. I've written time and time again how the Yahoo and MapQuest and Ask.com (and other services) don't provide direct ways to report errors. Nor do NAVTEQ and Tele Atlas. Oh, the websites are out there (and TomTom does have MapShare). The number of people using those tools can't possibly compare to those using Google's in app "report a problem." The tools never got the buzz that Google Maps is getting, either.

Finally, on the day Google rolled out the new app NAVTEQ reported on a survey (which I guess it financed, though it was not stated in the press release) that showed that 72% of users of nav tools it powers are "ok" with ads in the apps and some 19% click on the ads. Another 6% actually visit the businesses. So, it seems Google's business model (advertising) is a good one.

Posted by Adena Schutzberg in Google, Satellite Navigation, Tele Atlas, NAVTEQ at 06:49 | Comments (8) | Trackbacks (0) |