Wednesday, August 19. 2009

Quote of the Week

"We’re trying to make TomTom navigational systems available to people across all platforms that are important to consumers."

- Tom Murray, TomTom's vice president of marketing development, quoted in the Wall Street Journal in reply to the question of if phone-based nav will replace stand alone devices.

TomTom is obeying one marketing guru's advice: Kill your cash cow. Or as I first heard it from Daniel Burrus (thanks Autodesk for having him speak at CadCamp back in the day!): "Render your cash cow obsolete before other do it for you." (Technotrends, 1993)

Posted by Adena Schutzberg in Satellite Navigation at 06:09 | Comments (0) | Trackbacks (0) |