Special Announcement
Newsletter Sign Up
Calendar
Top Referers
myteams.dot.ga.gov (88)
planetgs.com (75)
www.thegisforum.com (72)
www.spatialsciences.org.au (32)
manomano.livejournal.com (28)
planetgs.com (75)
www.thegisforum.com (72)
www.spatialsciences.org.au (32)
manomano.livejournal.com (28)
Our Points
(Page 1 of 1, totalling 1 entries)
|
Tuesday, June 16. 2009
|
 |
Podcast: Location-based Advertising...It's Not Working...Here's Why
In the much-hyped, Madison Avenue world of mobile location-based advertising, the Holy Grail seems within the grasp for retailers looking for that one-to-one marketing nirvana oft cited in the early nineties. But in its current model, it’s not working the way it should or can. Today's business model uses "push" advertising to mobile devices. But what if the model should be "pull" thus allowing consumers to determine when, where and how they should receive ads. Editor in chief Joe Francica explores this model and more.
Subscribe to Podcast RSS
Listen Now (to download, right click on the link at left and choose "save target as")
Read the show notes
Missed any podcasts? Want to subscribe via iTunes, Yahoo, etc? Here's the index.
Posted by Joe Francica
in GPS, Directions on the News Podcast, Social Networking, LBS Market Sizing
at
09:00
| Comments (5)
| Trackbacks (0)
|
|
(Page 1 of 1, totalling 1 entries)
Advertisers
Polls
What's your opinion of the quality of Google's "new" U.S. dataset?
Archives
Archives
Amazon Recommendations
November 23
Make sure and check the terms of these [...]
Briantist about Seen During Geography Awareness Week IV
November 21
Perhaps there should be an on-screen [...]
SMR about Seen During Geography Awareness Week IV
November 20
This is very funny. Google Earth has [...]
Claudio Schapsis about Twitter Geo API Available
November 20
Location on Twitter is not new. There [...]
Kirk Kuykendall about Why I got an e-mail from Wolfram Research
November 19
It's also worth watching Wolfram Alpha. [...]
Adena Schutzberg about Why I got an e-mail from Wolfram Research
November 19
You are correct! [...]
Archie Belaney about Update 5: AT&T Sues Verizon over "Map for That" Map Ads
November 19
If you're advertising 3g coverage is [...]