GPS Business Review has the story; I’ve not yet found any announcement from TomTom. I did find the microsite for the product.
The news: TomTom will offer NAVIGATOR 7 software on a microSD card for some Windows Mobile smartphones. Purchases will be made online; the software will include the map of Western Europe and cost €89.95 per the microsite. In time, the software will be downloadable. The software will also be available for license to partners.
by Adena Schutzberg on 05/29 at 07:48 AM |
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The centerpiece of the American Heart Association’s campaign during National CPR & AED Awareness Week is a map. The idea is to document those who have been trained on the map and to reach the goal of 1 million trained.
While I’m all for CPR and training, does the map help? Are you likely to visit it to find out if there’s someone trained in CPR in your ZIP Code? State? Will knowing that encourage you to get trained? Will the map be valuable after the campaign?
From the PR: “The American Heart Association wants a million people to learn CPR as part of National CPR & AED Awareness Week, June 1-7, to help save cardiac arrest victims like Matt. The week encourages the public to get CPR training and learn how to use an AED. It also encourages them to log their training on the association’s Web site. The site will feature a live map that will update in real time when people submit their information.”
Is this an effective use of maps for “marketing?”
- map/website
- press release
by Adena Schutzberg on 05/29 at 07:37 AM |
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by Adena Schutzberg on 05/29 at 06:54 AM |
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