For this exclusive interview, Directions Media Editor in Chief Joe Francica spoke with Mike Hickey, president of Pitney Bowes Business Insight, about the recently announced business unit composed of Pitney Bowes MapInfo and Group 1 Software. After the acquisition of MapInfo in 2007, Hickey took charge of this unit. He was tasked with overseeing the synergy that existed between these two companies focused on business geographics and location intelligence. He would also need to determine where this unit fit within the parent company’s primary business, mailstream technology.
Hickey provides details on the renaming of the business unit, the retention of the MapInfo brand, and today’s economic climate. "Your competition now isn’t just people that are in the same business as you; your competition is anybody that is competing for IT dollars, said Hickey. "You have to have a pretty strong value proposition and return on investment with your clients." [The interview lasts 14:30]
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