The campaign launches in March and is focuses on locals and local giving.
Called “The Neighborhood,” the new campaign puts the spotlight on real CITGO marketers and retailers who are providing local jobs, fueling the local economy, doing good and giving back to their communities. The campaign takes viewers from Key West and Corpus Christi to Salisbury and Charlotte on a virtual road trip through several one-of-a-kind American towns, highlighting the distinctive quirks and charms that make them special.
In 2009, CITGO will tap into the power of social computing by connecting and collaborating with consumers on a topic relevant to everyone—helping those in need. Through a new Web site going live in May, consumers will be invited to post descriptions and needs for their favorite charitable activities, explaining how they benefit the community and whom it helps. Visitors to the site vote on the cause of their choice, and winners will be awarded free gas and an expanded Web site profile on what they are doing for their community. The online promotion will run for three months starting just prior to Memorial Day.
