Wednesday, January 14. 2009

When Networking Fails, Company Goes to Local Search...

Zoodango.com launched in 2006 to help business professionals network online. It didn't work out so it's refocussing as a local search site that will provide a hyperlocal, map-based online service to help consumers find local venues, businesses, and discounts. The site will launch in Seattle, Spokane, Portland, San Francisco, and Oakland. Funding comes from the Seattle Alliance of Angels as well as other angel investors.

I guess location is the new "fallback." The twist to this offering which sounds like so many others? "Zoodango’s new angle to finding restaurants, shops, and other businesses is the way you search—by location instead of search term, so those with subpar Google-fu still have a chance....Later this year, Zoodango will launch a premium coupon service, whereby users can pay to view good deals posted by other users, and an ad service through which local businesses can post their own coupons that will pop up if a user is searching in the businesses’ neighborhood."

- NorthWest Innovation

- xconomy

Posted by Adena Schutzberg in Local Search at 06:00 | Comments (0) | Trackbacks (0) |