I had a conversation yesterday with Ian White of Urban Mapping about his GeoModssolution, which a means to using his neighborhood boundaries along with more commonly referenced geographically defined areas such as ZIP codes and area codes as well as points of interest (POIs) to support local search and hence location-based advertising. What White has suggested is to take uniquely defined areas for seach that are more significant to people using mobile search. One of his marketing brochures suggests "According to some estimates, local search represents up to 30% of all queries but comprise only 10% of online advertising expenditures." His solution is to confine local search based on different criteria than an IP address. And he’s right on the mark.
But as we discussed, this solution has other ramifications for the broader retailing community that is not yet as enamored with location-based advertising as they are with crummy-old direct marketing; i.e. junk mail and newspaper inserts.
Continue reading...
by Joe Francica on 01/13 at 06:10 AM |
Comments |
Podcast listener Eric shared the news that BestBuy owned Napster is looking at location-based music services. But it’s not what I expected…
Specifically, Napster is exploring ideas such as identifying when customers come in to the store and then electronically sending them discount coupons and alerts about music for sale in the store and concerts in the local area, based on user preferences.
“‘The Killers’ are going to be playing locally. Do you want to buy tickets now, right over there?” he illustrated.
Another possibility is to distribute electronic maps of the store showing where music is located. Alerts might also include notifications that the Geek Squad has just finished repairing the customer’s PC, for example, [CEO] Duea told the CES audience.
The logic (which is not logical to me, I confess!) comes from this statistic from a Jupiter Media poll:“of all location-based services they’d most like to use, music—at 11 percent—is topped only by weather, at 14 percent.” Did the people responding have any idea what “location-based music” might mean?
- BetaNews
by Adena Schutzberg on 01/13 at 06:00 AM |
Comments |
Yes, it’s cold now in January - but think of being outdoors in a New York State preserve working “with scientists and land managers on ongoing field studies and land management initiatives utilizing GIS/GPS technology and participate in library and specimen collection management related to the area’s cultural and natural history.”
- info
via Record Online
by Adena Schutzberg on 01/13 at 05:54 AM |
Comments |
The Coalition of Geospatial Organizations (COGO) sent a letter to Congressional leaders last week requesting establishment of geospatial subcommittees in the House and Senate. Why make such a request and why now? Our editors look at the request, the timing and what the future may hold.
Subscribe to Podcast RSS
Listen Now (to download, right click on the link at left and choose "save target as")
Read the show notes
Missed any podcasts? Want to subscribe via iTunes, Yahoo, etc? Here’s the index with all the info.
by Adena Schutzberg on 01/13 at 01:00 AM |
Comments |
