[on the future] - One is that Amazon ( NSDQ: AMZN) will become a hardware company and the second is something he's banking on?that Apple's ( NSDQ: AAPL) iPhone will evolve from a niche device to one that gains double-digit market share.

- [on what distinguishes Whrrl] "Foot-streaming" is the reason why Holden believes that they can demand high rates for their ads. Foot-streaming is the act of tracking where people go using GPS: "You are able to say people?who go to these places?also go to these places." Sound familiar? Amazon does that all the time, by showing people what other people buy when they buy a particular book. "This has never been done in the physical world."

- [on competitors] Loopt is like candy because you can see where your friends are, and with Yelp, likely only 1 percent of the audience is really engaged, he says.

- mocoNews.net

Ars Technica interviews the CEO of Fwix an app that aggregates feeds for specific cities (26 now). Darian Shirazi is an ex-FaceBooker. The app, for now is Web-based, but an iPhone version is coming. The big "feature" for now is the ability to comment on a feed item. The feeds themselves involve jobs, events, news, etc. filtered from sources like "New York Times articles, Yahoo Upcoming events, Orbitz deals, Craigslist posts, Indeed job listings, Brightkite social network updates, geotagged Flickr photos, and even videos from YouTube and Vimeo." It's like FriendFeed for a city - but someone else, not you, picks the feeds. The business model is advertising based, but will be tied in time not just to geography but the specific feed.

A quick look at the Boston feed didn't excite me. The real key will be filtering down this massive "city life stream" to one's requirements.

This from an interview at MocoNews:

- "Location is the defining element in mobile..."

- Advertisers pay an average of 10 times more for ads that have a location-relevant component too, he said.

- The iPhone’s “not where most of our users are coming from”

No word yet on which of Garmin's devices (the nuvifone?) might support the platform and its apps (GasBuddy, Yelp, etc.)

- C|net