Podcast: Outdoor Gear Purveyor REI Presents on the Company’s New User-generated Maps Campaign

REI’s Rico Simpkins, Online Community Development Manager, speaks about the past, present and future of REI. Up until now, REI’s Internet presence has been merchandise-based. REI’s new goal is to bring the community they foster in their stores, to the Web, part of which is getting users to share vacation information such as user-generated maps of their travels. In Rico’s words, he wants to develop an "online" community that gets people "offline."
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Ed. Note: The Web 2.0 Mapping and Social Networks Group is about sharing, teaching, learning and networking around current and future Web-based geospatial and social networking applications and technology. The group meets regularly on the third Tuesday evening of every month at Google in Silicon Valley, CA. Back Five Productions and Endpoint Environmental LLC are the producers of the Web 2.0 Mapping and Social Networks Meetup Group podcasts, which are sponsored by Directions Media.

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