Yes, the name does sound odd, but when you realize it's short for Social Butterfly, and pronounced "sock boot" perhaps it's more appealing. The idea behind SocBut is a social network where you include your ZIP Code and a distance to just receive messages from others within that area. It's sort of "hyperlocal" social networking. Conceptually, it's great, but it suffers the same challenges other locally based networks have: creating critical mass to make it interesting. Recall that Meetro died because of this challenge. That said, I give the founder credit for giving it a go and doing the intro video himself.